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The platform ingested POS and e-commerce feeds (ingestion), applied match-and-merge rules (master data), tracked lineage so the marketing team could trust campaign metrics (catalog/lineage), and enforced role-based access for finance and marketing teams (security). https://indibloghub.com/post/all-in-one-data-services-to-manage-critical-business-information

This allows e-commerce businesses to concentrate on their core operations as they outsource such services to specialised companiessuch as SkyWeb Services. https://www.friendbookmark.com/blogpost/51190/why-catalog-processing-services-are-essential-for-e-commerce-success