From Luxury Brands to Indie Labels: What’s Powering Online...

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2026-02-03 10:41:54 -

From Luxury Brands to Indie Labels: What’s Powering Online Cosmetics Market Adoption

The cosmetics industry has undergone a structural transformation as digital channels redefine how consumers discover, evaluate, and purchase beauty products. Online platforms now serve as primary touchpoints for product education, reviews, influencer engagement, and direct-to-consumer sales. This shift is driven by convenience, expanded product access, and growing digital trust among consumers...

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