K-Pop Event Market Share Study Focused on Global Audience Monetization

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2026-02-05 13:45:01 -

The global popularity of Korean pop culture has elevated live performances into a structured economic ecosystem, transforming concerts, fan meetings, festivals, and hybrid digital showcases into high-value commercial assets. Once limited to regional audiences, K-pop events now attract multinational attendance, supported by strong fandom loyalty and cross-platform engagement. This evolution has...

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